Promise Media

‘The more optimized the page, the more targeted the ads’ AdSense optimization is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it. Ask someone for a lot of money and don’t tell them why. They aren’t likely to hand over a dime. Place contextual advertising [...]

Optimizing the Content Also Optimizes the Ads Google AdSense probably is the single largest concentration of advertising on the Internet, partly because it is so effective in producing revenue for partner Web sites. One of the most effective ways to increase AdSense revenue is is not what you do with the ads but what you [...]

An important concept in selling of any type is the close ratio — or the number of successful contracts divided by the total number of contracts pitched to prospects. Web selling takes many forms: A site run by a single person who sells links; A large media site with 20 account executives and hundreds of [...]

Contextual advertising banners from Google AdSense, Yahoo! Publisher and other vendors will deliver high CPMs and clickthrough rates if implemented with content that provides the right context. What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. For example, a contextual ad on a [...]

Online banner advertising gets results for a Web site and its clients by following six simple ideas. 1. Ad sizes: Follow the Internet Advertising Bureau standards. The three most important positions are the 160 x 600 vertical, 728 x 90 leaderboard and 300 x 250 rectangle or pillow ad. 2. Ad positions (placement): Try to [...]

Content and media Web sites that develop multiple online revenue streams end up with better odds of meeting or even exceeding their advertising goals. Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management, but robust sites have eight to 10 or sometimes even [...]