Effective banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. We take a look at which purpose makes the most sense for a client. The early days of online advertising based its reputation on clicks, which is the response function of the ads. During [...]
The fact that banner ad size has an impact on performance may seem intuitive and obvious to some people, but it is not to others. To be truly effective, advertising has to deliver results for both the publisher and the advertiser. The results for the publisher come in the form of revenue, client retention, [...]
Cost Per Click Driving Down Average Price Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand. This key online marketing strategy results in ad performance and market demand, which in turn influence the price on the online rate card.
Online advertising models show up on Web sites in several forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA). Publishers and advertisers should know and use all three depending on the situation. Cost Per Click (CPC) C ost per click is popular with publishers who use services such as [...]
‘The more optimized the page, the more targeted the ads’ AdSense optimization is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it. Ask someone for a lot of money and don’t tell them why. They aren’t likely to hand over a dime. Place contextual advertising [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.