Online advertising delivers results for customers and revenue for publishers based in part on one simple technique – the location of the ads on the page. If you have software or a vendor that provides ad delivery reports, it’s fascinating to see the results of moving ads around a page. Three simple tips improve ad [...]
The best banner ads promote an online business with a combination of branding and response. Promoting an online business is not entirely about pay per click advertising. Graphical banner ads can build recognition of your site name and bring customers back again. Again, all advertising is a combination of branding and response. A TV commercial [...]
Internet advertising revenue jumped 22 percent in 2011 to $31 billion, according to a new report from the Internet Advertising Bureau. The report reveals some useful insights and trends about the way advertisers are marketing their products and services. The biggest percentage jump came for mobile advertising, which more than doubled over the previous year [...]
Local online advertising is going up. It’s also up for grabs. The battle has been fierce, and it is getting worse. BIA/Kelsey estimates $136 billion of local ad spending in 2012 and a continual climb over the next several years. “Local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by [...]
Effective banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. We take a look at which purpose makes the most sense for a client. The early days of online advertising based its reputation on clicks, which is the response function of the ads. During [...]
The fact that banner ad size has an impact on performance may seem intuitive and obvious to some people, but it is not to others. To be truly effective, advertising has to deliver results for both the publisher and the advertiser. The results for the publisher come in the form of revenue, client retention, [...]