Promise Media

U ser-generated content adds value to a site, but it comes with disadvantages for advertising and marketing as well. The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. It is helpful to understand that user-generated content is not new or innovative, nor did it originate with Web sites, [...]

Web site content development creates revenue opportunities by targeting key categories that appeal to advertisers. Site publishers or staffs can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources. Ideally, they go into content that has high advertising [...]

People often see blogging as a way to express opinions and allow readers to comment in return. Sometimes they even make a little money from it and on rare occasion a lot. But they do not see business blogging as a local online marketing tactic in the way that print ads, online ads, email marketing, [...]

Web site content produces a lot of revenue when the content is deep and broad. In other words, more is better. “Content is King” is a well-known saying on the Internet when online publishers are asked how to succeed at generating profits and revenue. But the saying doesn’t really say much. What it really means [...]

Web site building is a creative process that is easily crushed by too many ideas. So many ideas are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be [...]

Launching various sites on different Web content management systems provides valuable lessons for anyone wanting to build a larger and more robust Web site. Content sites should be built on a CMS for several important reasons. A CMS will save staff time from coding pages, provide rich functionality such as search, display consistent templates that [...]