Will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year

Hubbard Broadcasting announced plans Tuesday (March 9) to launch neighborhood Web sites in the six markets where it owns TV stations, in Minneapolis-St. Paul; Rochester, N.Y.; Albuquerque, N.M.; Albany, N.Y.; Duluth, Minn.; and Rochester, Minn. The sites will be powered by DataSphere Technologies, which provides the technology and sales solutions.

CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming of all 64 games of the NCAA men’s basketball tournament.

Comcast's plan to raise rates for its Internet service could have had better timing. The hike, set for April 1, per letters Comcast sent to its subscribers, come just as the Federal Communications Commission is about to release its National Broadband Plan on March 17.

MySpace has snagged a slew of new advertisers for the second season of online series Married on MySpace, which kicks off Mar. 9. Joining last season’s sponsor JCPenney are HP, Fox Searchlight (for the movie Our Family Wedding), Hearst and The Knot.

Starting on Friday Mar. 19, fans will able to log onto CSNChicago.com and watch the Bulls take on the Cleveland Cavaliers live in HD

Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.

In terms of total audience, Yahoo once again commanded the largest Olympic-related audience on the Web.

Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.

During a live stream fans will be able to post questions and comments on the site via Facebook Connect

The new show consists of four Webisodes depicting Office receptionist Erin as she endeavors to learn more about the accounting world

Google is building out its mobile ad arsenal by expanding its new click-to-call ad options.

Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.


 

Social media networks are here to stay. Newspapers have perhaps half a decade left as a mainstream source of information.

maniaTV founder Drew Massey, who helped bring the online video company back from the dead last year, is looking to do the same with Veoh, the San Diego, Calif.–based Web firm that filed for bankruptcy a few weeks ago.

Huffington Post co-founder Arianna Huffington today urged media companies to embrace the zeitgeist of consumer control and develop new ways to engage people who increasingly "want to be part of the story of their time."

Though Danica Patrick’s brief Nascar experiment has thus far been underwhelming for racing fans, it has provided a solid boost to Nascar.com.

Sports Illustrated, famous for its award-winning photography and reporting, is making a bigger push into original Web video.

Focusing on the science, art and scale that Yahoo can bring to bear, chief executive officer Carol Bartz pledged Monday to work more closely and efficiently with the media industry as the Web giant hits its 15-year anniversary.

MTV Networks has yet to sell inventory via a “demand-side” platform. Neither has AOL, CBS Interactive, NYTimes.com or Weather.com. Meanwhile, for now Turner and Dow Jones are officially saying no thanks to DSPs, i.e., the divisions or stand-alone businesses run by agency holding companies designed to purchase online ad inventory using technology and data—rather than directly.