MediaWeek Digital Download
The latest news and information from Mediaweek.com
Updated: 14 hours 44 min ago
Thu, 03/11/2010 - 13:32
Designed to provide fans with news and live scores across multiple sports—including those not covered by Turner’s networks
Thu, 03/11/2010 - 13:01
The company, which shut down operations last spring only to be revived by original founder Drew Massey, is going back to its roots in entertainment and celebrity programming
Thu, 03/11/2010 - 13:00
Company, which serves contextually relevant Web ads, posted $100 million even as displayed dipped and search slowed
Thu, 03/11/2010 - 06:25
With more than 29 million unique monthly listeners, TargetSpot vaulted to the top of comScore's adjusted February expanded category report for the entertainment radio category. It was the first time TargetSpot was measured by comScore.
Thu, 03/11/2010 - 06:10
MSNBC.com has launched a new branded Facebook page centered on aggregating breaking news stories from across the Web.
Wed, 03/10/2010 - 05:27
YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing.
Tue, 03/09/2010 - 09:04
Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year.
Tue, 03/09/2010 - 04:37
Hubbard Broadcasting announced plans Tuesday (March 9) to launch neighborhood Web sites in the six markets where it owns TV stations, in Minneapolis-St. Paul; Rochester, N.Y.; Albuquerque, N.M.; Albany, N.Y.; Duluth, Minn.; and Rochester, Minn. The sites will be powered by DataSphere Technologies, which provides the technology and sales solutions.
Tue, 03/09/2010 - 03:28
CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming of all 64 games of the NCAA men’s basketball tournament.
Tue, 03/09/2010 - 03:26
Comcast's plan to raise rates for its Internet service could have had better timing. The hike, set for April 1, per letters Comcast sent to its subscribers, come just as the Federal Communications Commission is about to release its National Broadband Plan on March 17.
Mon, 03/08/2010 - 13:01
MySpace has snagged a slew of new advertisers for the second season of online series Married on MySpace, which kicks off Mar. 9. Joining last season’s sponsor JCPenney are HP, Fox Searchlight (for the movie Our Family Wedding), Hearst and The Knot.
Mon, 03/08/2010 - 06:32
Starting on Friday Mar. 19, fans will able to log onto CSNChicago.com and watch the Bulls take on the Cleveland Cavaliers live in HD
Sun, 03/07/2010 - 02:14
Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.
Fri, 03/05/2010 - 04:57
In terms of total audience, Yahoo once again commanded the largest Olympic-related audience on the Web.
Thu, 03/04/2010 - 13:24
Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.
Thu, 03/04/2010 - 04:24
During a live stream fans will be able to post questions and comments on the site via Facebook Connect
Thu, 03/04/2010 - 03:43
The new show consists of four Webisodes depicting Office receptionist Erin as she endeavors to learn more about the accounting world
Tue, 03/02/2010 - 11:20
Google is building out its mobile ad arsenal by expanding its new click-to-call ad options.
Tue, 03/02/2010 - 08:05
Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.
Tue, 03/02/2010 - 08:02
Social media networks are here to stay. Newspapers have perhaps half a decade left as a mainstream source of information.
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