Yardbarker, a fast growing network of sports-related blogs and community Web sites, is expanding its male-dominated purview into nonsports fare with the formation of the more content-agnostic YBN Media.

The dual Web and TV premiere of Disney Channel’s new spinoff series The Suite Life on Deck resulted in record viewership levels on Disney.com, according to company executives.

Tina Fey’s dead-on impression of vp candidate Sarah Palin, along with the return of new episodes of several shows, which are popular among the watch-TV-on-the-Web crowd, appear to have lifted NBC’s Web site to new heights.

The application, created by NBC Learn--the education-focused division of NBC News--is aimed primarily at students as well as the intellectually curious, said NBCU executives

Google-owned YouTube has pulled a Barack Obama ad from its site at the insistence of NBC, which charged that the spot infringed on its copyrighted content and that it did not give Obama's campaign permission to use the material.

Will offer reach and frequency guarantees for select advertisers who spend over a million dollars during a given quarter

Will team to serve ads within several upcoming games including the latest version of the popular Guitar Hero-- Guitar Hero World Tour

The agreement, announced on Monday, calls for Snyder to develop three original games for EA

Microsoft Chief Executive Steve Ballmer said on Tuesday the global financial crisis will sap consumer and business spending, affecting all companies, including his own

Internet radio stations can extend their negotiations with labels and artists over performance royalties following a key vote in the House of Representatives

The U.S. stock market suffered one of the worst days in its history Monday -- and judging from what fell hardest, you'd think the teetering economy is the fault of entertainment companies

Direct marketing specialist agency SendTec found Obama’s campaign was far more aggressive in purchasing ads tied to debate-related search terms such as “debate,” “debate winner,” and “debate results”

The multi-year deal has Quattro handling external ad sales for its mobile phone sites, having switched from mobile ad company Third Screen Media

The Web-based world, which will be subscription-based, will enable girls aged seven to 14 to create avatars and engage with other kids across the globe while following the adventures of a fictional band, the Hip Chicacs.

Hoping to expand its progressive Talk radio brand to digital platforms, Air America Media has named Michael Bassik to the newly-created position of chief digital officer

McCain’s supporters get their news and entertainment from television, while a majority of Democratic presidential candidate Barack Obama’s supporters tend to be “media generalists”

Turner Sports has signed Blackberry as its presenting sponsor for TBS' coverage of the Major League Baseball American and National League Division Series which begins on Wednesday. Oct. 1

Yahoo’s new ad platform APT is falling just a bit short of revolutionary in the minds of digital media buyers and sellers, and most doubt the product will quickly garner widespread usage.

Michael Eisner’s digital studio Vuguru, the company behind the modestly successful, teen-aimed Web soap Prom Queen, has found a home for its latest offering.

Nintendo Co Ltd plans to launch a new model of its DS handheld machine that can take pictures and play music by the end of the year, the Nikkei business daily said on Sunday