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Updated: 14 hours 44 min ago

Turner Launches SportsNow App

Thu, 03/11/2010 - 13:32
Designed to provide fans with news and live scores across multiple sports—including those not covered by Turner’s networks


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maniaTV to Bow New Web Series Slate

Thu, 03/11/2010 - 13:01
The company, which shut down operations last spring only to be revived by original founder Drew Massey, is going back to its roots in entertainment and celebrity programming


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Vibrant Reports a 20 Percent Ad Revenue Lift for '09

Thu, 03/11/2010 - 13:00
Company, which serves contextually relevant Web ads, posted $100 million even as displayed dipped and search slowed


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comScore Ranks TargetSpot First

Thu, 03/11/2010 - 06:25
With more than 29 million unique monthly listeners, TargetSpot vaulted to the top of comScore's adjusted February expanded category report for the entertainment radio category. It was the first time TargetSpot was measured by comScore.


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MSNBC Launches 'Breaking News' Page

Thu, 03/11/2010 - 06:10
MSNBC.com has launched a new branded Facebook page centered on aggregating breaking news stories from across the Web.


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YouTube Begins Mobile Ad Rollout

Wed, 03/10/2010 - 05:27
YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing.


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EA Brings Ad Sales in-House

Tue, 03/09/2010 - 09:04
Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year.


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Hubbard Goes Hyper-Local

Tue, 03/09/2010 - 04:37
Hubbard Broadcasting announced plans Tuesday (March 9) to launch neighborhood Web sites in the six markets where it owns TV stations, in Minneapolis-St. Paul; Rochester, N.Y.; Albuquerque, N.M.; Albany, N.Y.; Duluth, Minn.; and Rochester, Minn. The sites will be powered by DataSphere Technologies, which provides the technology and sales solutions.


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CBS Sells Out of Online March Madness Inventory

Tue, 03/09/2010 - 03:28
CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming of all 64 games of the NCAA men’s basketball tournament.


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Comcast Hikes Rates Despite 'Broadband Plan'

Tue, 03/09/2010 - 03:26
Comcast's plan to raise rates for its Internet service could have had better timing. The hike, set for April 1, per letters Comcast sent to its subscribers, come just as the Federal Communications Commission is about to release its National Broadband Plan on March 17.


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MySpace Snags Ads for 'Married' Series

Mon, 03/08/2010 - 13:01
MySpace has snagged a slew of new advertisers for the second season of online series Married on MySpace, which kicks off Mar. 9. Joining last season’s sponsor JCPenney are HP, Fox Searchlight (for the movie Our Family Wedding), Hearst and The Knot.


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Comcast SportsNet to Stream Live Bulls Games

Mon, 03/08/2010 - 06:32
Starting on Friday Mar. 19, fans will able to log onto CSNChicago.com and watch the Bulls take on the Cleveland Cavaliers live in HD


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Once-Casual Gamers Go 'Social'

Sun, 03/07/2010 - 02:14
Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.


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Yahoo, NBC Both Medal for Olympics Web Coverage

Fri, 03/05/2010 - 04:57
In terms of total audience, Yahoo once again commanded the largest Olympic-related audience on the Web.


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Bing's Loot Buys Facebook Fans

Thu, 03/04/2010 - 13:24
Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.


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Oscar.com, Facebook Team on Red Carpet Coverage

Thu, 03/04/2010 - 04:24
During a live stream fans will be able to post questions and comments on the site via Facebook Connect


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NBC Bows New Office Web Short 'The Mentor'

Thu, 03/04/2010 - 03:43
The new show consists of four Webisodes depicting Office receptionist Erin as she endeavors to learn more about the accounting world


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Google Expands on Mobile Ads

Tue, 03/02/2010 - 11:20
Google is building out its mobile ad arsenal by expanding its new click-to-call ad options.


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Omniture Adds Facebook Ad Data

Tue, 03/02/2010 - 08:05
Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.


 


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Teens Into Social Media, Not Newspapers

Tue, 03/02/2010 - 08:02
Social media networks are here to stay. Newspapers have perhaps half a decade left as a mainstream source of information.


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