Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]

Debra Aho Williamson Senior Analyst

Kevin Ertell Vice President of Retail Strategy ForeSee Results

Speaker: Noah Elkin, eMarketer Senior Analyst What: Mobile Marketing Trends, Insights and Best Practices When: Thursday, August 26, 2010, 1 PM ET To listen and watch playback of the Webinar, click here. You [...]

Paul Verna, Senior Analyst

Marketers follow consumers to the web

Karin von Abrams, Senior Analyst

Nutritional and other information a must for today’s food buyers

American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]

David Hallerman, Senior Analyst

Lisa E. Phillips, Senior Analyst

As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town–Shopkick. In case you’re thinking “ho hum, [...]

Debra Aho Williamson, Senior Analyst

But how clear are the advantages to consumers?

Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or [...]

Marketers are challenged to stay up to date on the latest developments

Jyothi Rao General Manager—Women's Gilt Groupe

On Wednesday Facebook announced its long-awaited location feature, Facebook Places. Places will let people share where they are, find friends in the same location and learn more about new places. [...]

Evenflo, the marketer of child car seats, infant feeding products and other baby gear has done little, if any online marketing until this summer when it launched “The Savvy Parents [...]

Busy parents of young children seek to simplify with mobile