Women aren’t the only ones staying in touch on Facebook

Upbeat picture for online despite continued economic uncertainty

The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers have realized that moms who [...]

Content convergence on the mobile platform will accelerate trends

Worried web users may forgo activities

Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantar’s retail intelligence platform and regularly [...]

A third screen that publishers and marketers cannot ignore

Betting on rising revenues as gaming goes social

In the UK, 24% of iPad owners say it’s their primary entertainment device

Paul Verna Senior Analyst

Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using both a Wi-Fi and a [...]

Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]

Debra Aho Williamson Senior Analyst

Kevin Ertell Vice President of Retail Strategy ForeSee Results

Speaker: Noah Elkin, eMarketer Senior Analyst What: Mobile Marketing Trends, Insights and Best Practices When: Thursday, August 26, 2010, 1 PM ET To listen and watch playback of the Webinar, click here. You [...]

Paul Verna, Senior Analyst

Marketers follow consumers to the web

Karin von Abrams, Senior Analyst

Nutritional and other information a must for today’s food buyers

American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]