Advertising
Sep
24
Online-Only AEs Usually Deliver Results
Newspaper Web sites that have at least one account executive dedicated to online sales have 87 percent higher online revenue than papers that rely solely on print AEs to sell online ads, according to the NAA.
Sep
18
6 Rules for Effective Site Advertising
Effective site advertising starts with six simple ideas for delivering ads and maximizing revenue.
Sep
15
Close Ratios for Internet Advertising
An important concept in selling advertising of any type is the close ratio -- or the number of successful contracts divided by the total number of contracts pitched to prospects.
Sep
15
Advertiser Retention Rates
A question came up one day about the retention rates of our online advertisers. We were surprised by the answer.
Sep
15
Online-Only Classifieds
Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.
Budgeting for Revenue: Multiple Streams Build Success
Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.
Jun
26
Cost of Sale Helps Manage Advertising Staff
“Cost of sale” is just as important to managing the profit goals of a Web business as gross margin, which is profit after content and production.
Jun
19
Sales Cycle Takes Time, Delivers Relationships
TV and newspaper account executives who make the switch over to online on a full-time basis or try to sell it to their traditional accounts often face a difficult adjustment to the time it takes to land a client contract.
Jun
19
Simple Revenue Metric Helps Set Annual Budgets
One of the challenges of managing a Web site of a traditional media property is how to find a rational way of setting the revenue budget.
Jun
13
Video Producers Can Now Sell Ads on YouTube
YouTube has changed its policy and now allows video producers to sell ads on their videos.
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