Advertising
Sep
29
Careful Execution Boosts Contextual Ad Results
The ability to place a targeted ad within the context of the surrounding content is one definition of contextual advertising. This article focuses on the publishing side of contextual ads.
May
12
Old Newspaper Ad Concept Produces Online Results
A well-known and traditional way of advertising in a newspaper is becoming an effective technique for selling online.
May
08
Effective Banner Advertising Mixes Branding, Response
| Online banner advertising has two main functions -- branding and response -- but ads don't always do both jobs equally well. We take a look at which purpose makes the most sense for a client. |
"Good response ads include more than the ability to click through ... . They also should include a phone number, email address or business address ... ."
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Mar
26
Sales Reports Provide Insights for Online Success
Web sites large and small benefit greatly from effective sales reporting. It's a high-yield tactic that requires little time and effort.
Mar
26
Pipeline Report Simple Tool for Sales Success
A pipeline report is a great way to predict success with selling online advertising.
Feb
18
Ad Position Impacts Revenue, Response Rates
Online advertising delivers results for customers and revenue for publishers based in part on one simple technique - the location of the ad on the page.
Jan
28
Right Ad Size Impacts Performance, Revenue
The fact that the size of an ad affects its performance may seem intuitive and obvious to some people, but it is not to others.
Jan
13
Newspapers Benefit from Classified Upsell Strategy
Mature online newspapers now generate more revenue from online-only classified ads than classified upsells. Other newspapers rely heavily on upsells. Here's how to make the shift.
Oct
14
Maximizing Online Remnant Advertising
A newspaper sales manager revealed that an extensive project to revamp that paper’s site had tripled the audience in no time.
Oct
14
Earn High CPMs with Contextual Advertising Banners
Contextual advertising banners from Google AdSense, Yahoo! Publisher and other vendors will deliver high CPMs and clickthrough rates if implemented the right way.
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