Guide to Online Advertising Vendors

Advertising Guidelines
- Internet Advertising Bureau
- IAB recommended ad sizes


Ad Agencies
- Google AdSense: no minimum page view requirements

- Yahoo Publisher Network: no minimum requirements

- J. Carter Marketing: agency that focuses on news sites; claims 50 million uniques a month and 3,000 sites

- Context Web: no minimum audience requirements

- Burst: 11-year-old network that focuses on specialty content sites; minimum audience of 25,000 page views or 5,000 unique visitors per month

- Realtech Network: 10,000 "impressions" per month

- Casale Media: requires more than 10,000 unique visitors a month

- Tribal Fusion: requires at least 2,000 unique visitors per day

- Advertising.com: requires 2 million ad impressions a month for display and channel program. There is no minimum for the affiliate program (cost per acquisition and cost per click ads only).

- Undertone Networks: requirements unavailable.

- CPX Interactive: 10,000 unique visitors per month


Ad-Serving Technology
- DoubleClick: commercial software

- RealMedia: commercial software

- OpenX: Open-source software

Please use the contact link on the left rail to suggest other sources.