Advertising
Feb
19
AdSense Revenue Climbs with Optimization
Ask someone for a lot of money and don't tell them why. They aren't likely to hand over a dime.
Place contextual advertising such as Google AdSense on your Web site and don't optimize your pages. The end result is no different. It is like asking Google for ads but not telling the ad-serving platform what is on the page. As a result, the platform won't be able to deliver targeted advertising.
Feb
09
Newspaper Sites Can Use PPC to Build Revenue
Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.
Nov
24
AdSense CPM Depends on Category, Tactics
Webmasters often post questions online about the revenue potential of Google AdSense, and the answers vary all over the place.
Nov
24
AdSense Keywords Improve Revenue Results
Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Keywords create the foundation of the context.
Oct
22
Affiliate Marketing Strategy Adds Extra Income
Affiliate marketing has been quite a popular subject on the Internet for a number of years because of its potential to generate big revenue for anyone who masters it.
But few people actually master it. Part of the challenge lies in the fact that millions are trying it.
Oct
20
Increase AdSense Revenue with Simple Tips
Google AdSense probably is the single largest concentration of advertising on the Internet, partly because it is so effective in producing revenue for Web sites.
Sep
30
Page CPM Reveals Much about Site Revenue
The average page CPM is an effective tool for an online business to measure how efficiently a Web site is performing for both revenue and audience.
Anyone who uses Google AdSense to generate extra site revenue will recognize this metric in their account reports.
Sep
29
Careful Execution Boosts Contextual Ad Results
The ability to place a targeted ad within the context of the surrounding content is one definition of contextual advertising. This article focuses on the publishing side of contextual ads.
May
12
Old Newspaper Ad Concept Produces Online Results
A well-known and traditional way of advertising in a newspaper is becoming an effective technique for selling online.
May
08
Effective Banner Advertising Mixes Branding, Response
| Online banner advertising has two main functions -- branding and response -- but ads don't always do both jobs equally well. We take a look at which purpose makes the most sense for a client. |
"Good response ads include more than the ability to click through ... . They also should include a phone number, email address or business address ... ."
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