Newspaper Web sites that have at least one account executive dedicated to online sales have 87 percent higher online revenue than papers that rely solely on print AEs to sell online ads, according to the NAA.

Any small or new Web site should follow six simple ideas for delivering ads and maximizing revenue.

An important concept in selling advertising of any type is the close ratio -- or the number of successful contracts divided by the total number of contracts pitched to prospects.

A question came up one day about the retention rates of our online advertisers. We were surprised by the answer.

Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.

Online banner advertising has two main functions -- branding and response -- but ads don't always do both jobs equally well. We take a look at which purpose makes the most sense for a client.

Content sites that sell their own online banner ads can establish the prices on their rate cards through a combination of ad size, page location, ad performance and market demand.

Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.