Advertising

AdSense Revenue Climbs with Optimization

Ask someone for a lot of money and don't tell them why. They aren't likely to hand over a dime.

Place contextual advertising such as Google AdSense on your Web site and don't optimize your pages. The end result is no different. It is like asking Google for ads but not telling the ad-serving platform what is on the page. As a result, the platform won't be able to deliver targeted advertising.

Newspaper Sites Can Use PPC to Build Revenue

Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.

AdSense CPM Depends on Category, Tactics

Webmasters often post questions online about the revenue potential of Google AdSense, and the answers vary all over the place.

AdSense Keywords Improve Revenue Results

Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Keywords create the foundation of the context.

Affiliate Marketing Strategy Adds Extra Income

moneyAffiliate marketing has been quite a popular subject on the Internet for a number of years because of its potential to generate big revenue for anyone who masters it.

But few people actually master it. Part of the challenge lies in the fact that millions are trying it.

Increase AdSense Revenue with Simple Tips

Google AdSense probably is the single largest concentration of advertising on the Internet, partly because it is so effective in producing revenue for Web sites.

Page CPM Reveals Much about Site Revenue

The average page CPM is an effective tool for an online business to measure how efficiently a Web site is performing for both revenue and audience.

Anyone who uses Google AdSense to generate extra site revenue will recognize this metric in their account reports.

Careful Execution Boosts Contextual Ad Results

The ability to place a targeted ad within the context of the surrounding content is one definition of contextual advertising. This article focuses on the publishing side of contextual ads.

Old Newspaper Ad Concept Produces Online Results

A well-known and traditional way of advertising in a newspaper is becoming an effective technique for selling online.

Effective Banner Advertising Mixes Branding, Response

Online banner advertising has two main functions -- branding and response -- but ads don't always do both jobs equally well. We take a look at which purpose makes the most sense for a client.
"Good response ads include more than the ability to click through ... . They also should include a phone number, email address or business address ... ."
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