Advertising

Online-Only AEs Usually Deliver Results

Newspaper Web sites that have at least one account executive dedicated to online sales have 87 percent higher online revenue than papers that rely solely on print AEs to sell online ads, according to the NAA.

6 Rules for Effective Site Advertising

Any small or new Web site should follow six simple ideas for delivering ads and maximizing revenue.

Close Ratios for Internet Advertising

An important concept in selling advertising of any type is the close ratio -- or the number of successful contracts divided by the total number of contracts pitched to prospects.

Advertiser Retention Rates

A question came up one day about the retention rates of our online advertisers. We were surprised by the answer.

Online-Only Classifieds

Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.

Effective Banner Advertising Mixes Branding, Response

Online banner advertising has two main functions -- branding and response -- but ads don't always do both jobs equally well. We take a look at which purpose makes the most sense for a client.

Three Ways of Setting Online Rate Cards

Content sites that sell their own online banner ads can establish the prices on their rate cards through a combination of ad size, page location, ad performance and market demand.

Budgeting for Revenue: Multiple Streams Build Success

Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.

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