Link baiting is a new online term for a practice that has long been followed in old offline media.

Article marketing sites help improve search engine results for a Web site's most important keywords.

Article marketing is the strategy of writing an article about your Internet site and putting it on another site. The other site typically specializes in articles written specifically for promotional purposes.

Independent Web publishers often debate Web site value and sites they are thinking about buying or selling. A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth.

Google AdSense is an effective option for filling unsold ad inventory on a newspaper or TV Web site.

The meta description content promotes a page to search engine visitors the way advertising promotes an entire Web site. Essentially, it is a sales pitch.