Web publishers often debate website value, but they tend to focus on the wrong number.
A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth.
The price for a publicly traded stock of a major business is about 15 times its earnings or profit at the time of this writing.
Corporations also measure value using revenue, the revenue metric doesn’t matter so much when a company is losing $1 billion a year. A website is a business and is best measurable the same way. (more…)
Local businesses have a compelling need to advertise their existence to attract customers in order to grow and stay profitable. These days they also have a compelling need to advertise online.
It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do.
The hard part is knowing where to begin and how to do it right. (more…)
The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.
Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data.
But direct experience and postings by some publishers create a clear picture about increasing the monetization rates on the site. (more…)
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest Web site will find useful insights from a simple report tracking sales performance.
A spreadsheet showing six key trends with help even if a site has nothing else but Google AdSense, Media.net or some other remnant provider.
A spreadsheet with these data points will trigger ideas about where to place ads on a site and how many to have on each page.
The report also shows whether site changes are helping or hutting ad performance, what steps to take with ad inventory and other approaches to building revenue.