AdSense Revenue for Newspaper and TV Sites

Google AdSense is an effective option for filling unsold ad inventory on a newspaper or TV Web site.

Many media sites use remnant advertising from major national networks that display graphical banners of well-known major brands. AdSense is more likely to display a series of text ads.

The graphical ads look good. The text ads don’t look so good.

Which option sounds better, graphical ads that pay less money or text ads that pay more? (more…)