Best Mobile Design May Be No Mobile Design

A Web site with rising mobile traffic may lead someone to think that the site should have a separate design for mobile users.

It is understandable to think that way because mobile traffic worldwide is skyrocketing.

Any site with mobile analytics will probably see that its own mobile visitors have grown at a much faster pace than visitors using desktop computers.

But producing a mobile design presents several challenges:

• It costs time if someone on the staff does it.
• It costs money if it’s outsourced.
• It may not pay for itself for a long time.

At a recent Google AdSense workshop, the presenters enthusiastically supported the idea that all sites should have a mobile design.

But do the numbers really support such an idea? (more…)

Newspaper Sites Can Use PPC to Build Revenue

Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.

Sponsoring keywords on major search engines such as Bing and Google can drive targeted traffic to the sections of a site that generate the most revenue. More audience means more ad inventory, and more ad inventory means more revenue.

News has high readership potential and low advertising potential. Classified sections have moderate readership potential and plenty of opportunities for driving revenue. The major classified categories are prime candidates for PPC. (more…)