Develop a Link Building Strategy in 5 Steps

A link building strategy is a plan to develop links that grow search engine results without attracting search engine penalties.

Google in particular is getting aggressive with penalties and in some cases outright bans of Web sites. A penality is painful, and a ban is a disaster.

Link building takes a great deal of time and effort to achieve meaningful results.

In addition, search engines often don’t recognize those results right away because of trust factors. (more…)