Page usability is a goal as important as audience and revenue growth. The three goals are closely connected. Increasing page usability leads to higher pages per visit and return visits, which then leads to more revenue. Various studies have shown that page speed and clutter are the two biggest criticisms that users have about Web [...]
Effective banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. We take a look at which purpose makes the most sense for a client. The early days of online advertising based its reputation on clicks, which is the response function of the ads. During [...]
The fact that banner ad size has an impact on performance may seem intuitive and obvious to some people, but it is not to others. To be truly effective, advertising has to deliver results for both the publisher and the advertiser. The results for the publisher come in the form of revenue, client retention, [...]
Cost Per Click Driving Down Average Price Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand. This key online marketing strategy results in ad performance and market demand, which in turn influence the price on the online rate card.
Online content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering. Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result. Traditional media newsrooms at newspapers and TV stations [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.