Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI? A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent [...]
A site’s pay per click budget should be the second most important marketing priority after search engine optimization in part because it is the second biggest opportunity to gain audience. Takeaways Target more than 10% of site traffic for PPC. Track results and continuously improve. Set a pay per click ROI target that includes both [...]
Keyword niches can deliver great results if an article targets the smallest number of search engine results for the maximum return on investment. It is tempting to produce content that target important keywords that attract tens of thousands or even thousands of searches a month in Google, Bing and Yahoo! But that content will likely [...]
Adding search engine optimization to to the URL of an article will help with rankings and user clicks. Do a search on Google, Bing and Yahoo! and look at the results. All three provide a similar display consisting of three elements — title, meta description and URL. The keywords used in the search are bold wherever [...]
Meta description content promotes a page to search engine visitors the way advertising promotes an entire Web site. Essentially, it is a sales pitch. It has been reported — and Google’s Webmaster Central backs it up — that a document that gets the top spot in search results can receive up to a 40 percent [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.