24
Mar
Contextual Advertising Needs Contextual Content
stored in: Sales Marketing and tagged:

Contextual advertising banners from Google AdSense, Yahoo! Publisher and other vendors will deliver high CPMs and clickthrough rates if implemented with content that provides the right context. What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. For example, a contextual ad on a [...]