Web site content development creates revenue opportunities by targeting key categories that appeal to advertisers. Site publishers or staffs can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources. Ideally, they go into content that has high advertising [...]
Online banner advertising gets results for a Web site and its clients by following six simple ideas. 1. Ad sizes: Follow the Internet Advertising Bureau standards. The three most important positions are the 160 x 600 vertical, 728 x 90 leaderboard and 300 x 250 rectangle or pillow ad. 2. Ad positions (placement): Try to [...]
Web site profit is often a choice between high profit margin versus high revenue and audience growth. It is one of the most important choices a publisher or webmaster can make for a Web site financial plan. It is tempting to chase a high profit margin, but excessive margins are a positive in the short [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.