Web site profit requires good planning — even something as simple as one page — and consistently sticking to the plan. Planning is more important than revenue itself. Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. Major companies including media businesses emphasize many of these elements [...]
Online publishers will find numerous opportunities to promote themselves through free Web site promotion opportunities that are easy to implement. Newspaper and TV sites often rely on their traditional TV and newspaper partners to provide the bulk of their promotions. In return, a good site operation will provide online promotion for their media partner in [...]
Content and media Web sites that develop multiple online revenue streams end up with better odds of meeting or even exceeding their advertising goals. Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management, but robust sites have eight to 10 or sometimes even [...]
People often see blogging as a way to express opinions and allow readers to comment in return. Sometimes they even make a little money from it and on rare occasion a lot. But they do not see business blogging as a local online marketing tactic in the way that print ads, online ads, email marketing, [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.