Promise Media

Web site content produces a lot of revenue when the content is deep and broad. In other words, more is better. “Content is King” is a well-known saying on the Internet when online publishers are asked how to succeed at generating profits and revenue. But the saying doesn’t really say much. What it really means [...]

Both newspaper and online-only Web sites can do much to help their revenue per thousand impressions (RPM) by focusing on classified ads in addition to their display ads. Just to be clear, online classifieds are pure text ads presented in a directly-style format. In effect, they are a form of paid content. A site that [...]

Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is worth it. The payoff from such long-term focus for a Web site is in building a list of loyal visitors who come to the site more often, [...]

Web site promotion has been a big challenge for traditional media companies and a much easier one for pure online plays. Media companies learned their lessons about the Internet by building extensions of their core traditional brands. Audiences came easily because newspapers would promote the site in their print editions and TV stations would do [...]

Online brand marketing needs focus and consistency over a long period of time before a Web site reaches a key goal — people start coming to the site by entering the address directly in their browser address window or by entering a version of it in search engines. Build a new site and watch with [...]